About the product

A new financial product at Devim. The work started with positioning and visual identity and continued through the application and account flows.

The case covers building the brand and interface from scratch, then improving the application flow.

Case studies

Launching a financial brand and application flow

37% → 60% — A new FinTech brand from scratch: concept, visual language, full application flow. Application conversion 37% → 60%, MVP in a quarter.