Arteria
Arteria: from the map to a service
I lead design for a high-precision positioning service: the map, client flows and development handoff. These stories explain interface decisions and how the team works.
5 cases
Work and projects
Enterprise systems, services for people and products of my own. Pick an area or search for a specific problem.
23 projects
MTS Catalog
MTS Catalog
At MTS, I designed two internal catalogs: products and storefront content. I prepared decisions for three feature teams, from reviewing requirements to interactive prototypes and design handoff.
4 cases
DoZarplaty
DoZarplaty
Iterative A/B approach across the funnel: application form 37% → 64%, contract signing +36%, delinquency −30%. Full shift from offline to digital without losing volume.
1 case
Skazia
Skazia
A personalised bedtime-story ritual series for children aged 3–7. AI generation runs under the hood; on the surface it feels like a warm family ritual, with no AI jargon. From research and a prototype to a content system and an admin OS.
2 cases
Tempi
Tempi
A two-sided shift marketplace. Research, CJM, design system, team 3 → 20.
1 case
TKTO
TKTO
A multi-site for the Tyumen Concert and Theatre Association: theatres, philharmonic, the Neftyanik palace of culture, the Tobolsk drama theatre.
Other projects
Client work, individual problems and experiments of my own.
Client projects
Devim Team
An engineering team site: +8% conversion to hire, hundreds of reviews from candidates.
Complex systems · 2024MTS — Geolocation
A high-precision B2B geolocation service: landing pages, client portal, CRM, back office.
Own products · 2025 — 2026Design RPG
An RPG-style career-progression system for a product designer: 10 discovery artifacts → a working app (React + TypeScript).
Services for people · 2020 — 2021Apollon Loans
Launching a new FinTech brand from scratch. Concept, design language, application flow and portal.
Own products · 2026Yasnost
An AI service that structures thoughts during a crisis: quiz → a plan from AI experts → dashboard → PDF. Built using the RAT methodology.
Client projects · 2016 — 2018Accessibility for the visually impaired
Self-initiated field research with visually impaired users → accessibility toolkit implemented across concert and theater organization websites
Services for people · 2019 — 2021Zaim Kot
The “Zaim Kot” microloan mobile app (iOS, Android).
Client projects · 2019 — 2021Terminal H
A Tilda site, creatives, and office design.
Services for people · 2019 — 2021My Credit Score
The “My Credit Score” web product in Devim’s portfolio.
Client projects · 2016 — 2018Tukay Philharmonic
The site of the Gabdulla Tukay Tatar State Philharmonic.
Client projects · 2016 — 2018DoubleTree by Hilton Tyumen
The site of the DoubleTree by Hilton hotel in Tyumen, with a business goal of increasing room sales.
Client projects · 2016 — 2018Tyumen Expo
The site of the “Tyumen Fair” exhibition centre.
Client projects · 2016 — 2018Rostov Philharmonic
The site of the Rostov State Philharmonic.
Client projects · 2016 — 2018Surgut Airport
The Surgut Airport site — transport infrastructure.
Client projects · 2015Shibakov · Freeride · Krepyzh
A series of online stores: jewellery and minerals (Shibakov), outdoor gear (Freeride), construction and tourism (Krepyzh).
Client projects · 2011 — 2012Dodo Pizza — pizzeria camera
A plugin that put a pizzeria camera on the site — customers watched their order being made.
Own products · 2026AI Career OS
A personal career advisor on Claude Code: job parsing, fit score, daily briefs.