HR-brand · Web
Devim Team
An HR-brand site for an engineering team. +8% hire conversion; warm candidate response — even from those who didn’t pass selection.
TL;DR
+8% conversion to hire, hundreds of positive reviews
- 01Built the concept and tone of voice — the site conveys an atmosphere, not a job list
- 02Structure around people’s stories and real tasks
- 03Handed over to the team for maintenance, still involved in iterations
CLIENT
Devim
ROLE
Lead Product Designer
TIMELINE
2021 — 2022
PLATFORM
HR-brand site
Before
A standard corporate “Careers” page with a list of openings doesn’t work for engineers.
The task
Build the concept of an HR site that conveys the team’s culture and values.
What I did
Shaped the concept and tone of voice. Designed the structure around people’s stories. A hiring process with no fluff.
Result
+8% conversion to hire. Hundreds of positive reviews from candidates — including those who weren’t selected.