vechkitov.

Maxim Vechkitov

Senior ICProduct Designer

Complex systems. Clear experiences.

I connect business, technology and people’s needs. From the first question to a working product.

B2B systems, B2C services and startup productsThe work speaks next

Selected work. Product solutions.

Different scales. One approach: understand, design, validate the outcome.

Sculptural scales on a mint arch: pale discs balanced by a blue sphere.
DoZarplaty
Financial service2019 — 2021

Money needs clarity.

Moving a microloan service from an offline network to a digital channel. Research and A/B tests across applications, signing and repayment.

A/B tests: application form conversion 37% → 64%.

  • One main answer: how much is left to payIn progress
  • Payment status without duplicate paymentsIn progress
  • Changes in the calculation, in plain wordsIn progress
1 more case
An open story atlas: a rabbit, houses, a bridge and paths through green hills to a sunlit lake.
Skazia
Personal stories · AI2026

Technology inside. Magic outside.

Personal stories for important childhood moments. Built independently: from research and branding to the AI engine and a Telegram mini app launch.

  • First launch in a single actionIn progress
  • A hero who remembers past eveningsIn progress
  • What to do while the story is being madeIn progress
2 more cases

Experience and skills. From idea to delivery.

From my first uCoz websites and PHP plugins to products with millions of users. I think in systems, work hands-on and see things through to implementation.

years in product
10+
MAU in FinTech
2M+
design team at Devim
3 → 12
products 0→1
6
Résumé (PDF)
  1. MTS

    2024 — 2026

    Senior Product Designer · St. Petersburg

    Design of enterprise B2B products: a product-and-content catalog and a high-precision positioning service. Complex scenarios, system-level UX and handoff of solutions to engineering.

  2. Startup (NDA)

    2022 — 2023

    Senior Product Designer · Moscow

    An HRTech startup in gig employment. The full cycle from idea to pre‑MVP: research and a design system from scratch.

  3. Devim

    2019 — 2021

    Lead Product Designer · St. Petersburg

    FinTech: microloans for a mass audience. Led product design, the team and the design system; revenue grew 65–70% a year.

  4. Gagarin-online

    2016 — 2018

    UX/UI Designer → Department Head · Tyumen

    Web projects for culture and hospitality: DoubleTree by Hilton, philharmonic halls, theatres. Grew from designer to department head.

  5. CasePress · agencies · freelance

    2010 — 2016

    Design and web development · Tyumen

    A start in the web: design and markup, e-commerce, WordPress/PHP. The engineering base the product approach is built on today.

A designer with an engineering base, focused on product metrics.

In large teams I take on complex flows and the link between design and engineering; in my own products I go the whole way — from the first question to a working version.

Now: building Skazia — AI fairy tales for kids in Telegram.

Father of two; slides a car sideways on weekends. Co-wrote a picture book about a cat named Motik with his daughter — working on a version to publish. The rest — in the About essay.

Maxim Vechkitov — Senior Product Designer
Maxim Vechkitov

Own products · In production, before public launch

I test ideas in products of my own

A fairy tale that shines for your child. Conceived, designed and built solo — with AI: product, brand, Telegram Stars payments.

Try it: @skazia_bot
Skazia — the brand's watercolor atlas: a storybook, a compass and a bunny

Looking for a senior product designer?
Let's talk.

Tell me what your product does and which problem matters most right now. We’ll discuss where I can be useful to the team.