About the product
A financial service covering loan applications, contract signing and repayment. At Devim, I led product design, the design system and the design team.
The case covers successive changes to the digital funnel and the outcomes of individual A/B experiments.
Case studies
Case study in progress
One main answer: how much is left to pay
Case study in progress
Payment status without duplicate payments
Case study in progress
Changes in the calculation, in plain words
From application to repayment: improving the digital funnel
+18% CR — Application form 37% → 64%, contract signing +36%, delinquency −30%, online loans 52% → 98%. Product survived closing the branch network.