+8% conversion to hire, hundreds of positive reviews
- 01
Built the concept and tone of voice — the site conveys an atmosphere, not a job list
- 02
Structure around people’s stories and real tasks
- 03
Handed over to the team for maintenance, still involved in iterations
Key metrics
- +8%
- конверсия в найм
Before
A standard corporate “Careers” page with a list of openings doesn’t work for engineers.
The task
Build the concept of an HR site that conveys the team’s culture and values.
What I did
Shaped the concept and tone of voice. Designed the structure around people’s stories. A hiring process with no fluff.
Result
+8% conversion to hire. Hundreds of positive reviews from candidates — including those who weren’t selected.