Gig platform from scratch: App Store, team 3 → 20, onboarding 70%/32%
- 01
8 in-depth interviews: confirmed — 'need a shift tomorrow, find one in 5–14 days'
- 02
Two-step hiring and instant payouts via Tinkoff API — solutions addressing fear on both sides of the market
- 03
Design system from scratch — held through team growth 3 → 20 with no revisions
Key metrics
- 70%
- fill profile (partial)
- 32%
- fill profile (full)
- 3 → 20
- product team growth
- 8
- interviews before design
The challenge
A gig platform: a job seeker finds a shift nearby and starts tomorrow — no lengthy application, no experience needed. A two-sided marketplace from scratch. Team of 3, the only designer.
Research
8 in-depth interviews with HoReCa respondents (through a partner). Confirmed the core pain: shifts needed by tomorrow, found in 5–14 days; no way to rebook a familiar workplace without a new application; no payment guarantee.
Methodology
JTBD, CJM, Segment Scoring — prioritized segments and validated hypotheses before design. Competitive analysis of 10+ platforms surfaced a non-obvious insight: the key barrier wasn't search — it was trust and getting through the first shift.
Onboarding & hiring
Simple registration + onboarding that shows the value of completing a profile: 70% of users fill it in partly, 32% — fully. Two-step hiring: first shifts by employer selection only; after a positive rating — the right to pick shifts independently.
Payouts
Designed the fast-payout flow: self-employment verification, auto-generated receipts and documents, Tinkoff API integration. Payment after the shift — the guarantee that removed the worker's main fear.
Design system
Built from scratch for web and mobile (two apps: job seekers + employers). Held through team growth from 3 to 20 with no token or component revisions.
Result
Product shipped to the App Store (Tempi). A verified hypothesis base for continued development. Upfront prototyping practice reduced dev iteration cycles.